A must-have for facing the coronavirus threat, Robert A. Clark’s book reveals what you should do to mitigate the risk, and limit the damage, while designing contingency measures to address a pandemic crisis.
The book builds on the themes introduced in his 2016 bestselling title Business Continuity and the Pandemic Threat – Potentially the biggest survival challenge facing organisations by focusing on the COVID-19 pandemic.
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COVID-19 has shown organisations that the threat of a pandemic needs to be taken seriously, emphasising the importance of having a business continuity plan and a pandemic plan. Clark’s book focuses on how an organisation can create a new or update an existing pandemic response plan. He highlights the similarities in managing different types of crisis, whether it is a pandemic, or other threats such as cyber attacks, floods, fires, civil disturbances, terrorism, etc.
The book looks at several case studies, reviewing how different industries have been impacted by COVID-19, with Clark also reflecting on his own personal experience during the pandemic. He discusses the ways the virus has affected our economy and daily routines, and the psychological impact. The book also provides useful free resources that offer further guidance/information.
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“Bob’s book, Business Continuity and the Pandemic Threat, does a spectacular job filling a gaping void in the pandemic preparedness and response literature. It should be required reading for every CEO concerned with keeping their business in business and every corporate risk manager, regardless of the type of business. He’s written with an engaging, rare combination of hard-nosed business survival strategy and insightful human stories of pandemic experiences.”
- Dr Jonathan Quick, MD MPH, global health leader with expertise in pandemic and epidemic threats
Robert A. Clark is a Fellow of the Institute of Business Continuity Management, a Fellow of the Institute of Strategic Risk Management and a Fellow of the British Computer Society. His career includes 15 years with IBM and 11 years with Fujitsu Services, working with clients on business continuity management-related assignments. He is now a freelance business continuity consultant, trainer, university lecturer and published author. Contact Robert at www.bcm-consultancy.com.